This Privacy Policy provides you with information about how Ecolyst collects and uses your personal data through your use of this website, including any data you may provide when you register with us and sign up to our e-mail alerts.

This website is not intended for children and we do not knowingly collect data relating to children.

Ecolyst is the primary controller of your information and responsible for your personal data (collectively referred to as "Ecolyst", "we", "us" or "our" in this Privacy Policy). If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact us using the information set out in the contact details section.

Personal data means any information about an individual from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

- Identity Data: Including first name, last name a username or similar identifier;

- Contact Data: Including e-mail addresses;

- Technical Data: Including internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website;

- Profile Data: Including your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses;

- Usage Data: Including information about how you interact with and use our website, products and services; and

- Marketing and Communications Data: Including your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect aggregated data, which is not personal data as it does not directly or indirectly reveal your identity.

How We Collect Your Personal Data
Your personal data is collected through various methods, including:

- Your interactions with us: You may choose to provide us with your personal information by filling in online forms or corresponding with us via e-mail. This includes personal data you provide when you: apply for our products or services; create an account on our website; subscribe to our service or publications; request marketing to be sent to you; enter a competition, promotion or survey; or give us feedback or contact us.

- Automated technologies or interactions: As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. [We may also receive Technical Data about you if you visit other websites employing our cookies.] Please see our Cookie policy for further details.

- Third parties or publicly available sources: We will receive personal data about you from various third parties, including: analytics providers including those based outside of the UK and European Union; advertising networks including those based outside of the UK and European Union; and search information providers including those based outside of the UK and European Union.

The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:

- Performance of a contract: Where we need to perform the contract we are about to enter or have entered into with you;

- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

- Consent: To operate certain services, such as our newsletter or advanced services including our API, we may ask your permission to store details to ensure they respond as expected.

Data Controller
For the purposes of the EU General Data Protection Regulation, UK Data Protection Act 2018 and all other relevant data protection legislation (including the California Consumer Privacy Act), we are the "data controller" (i.e. the company who determines the purpose(s) of processing your personal data and is responsible for this processing). We do not collect your personal data outside of this website or by direct services we operate. If you have any enquiries relating to data collection, please contact privacy@ecolyst-tracker.com.

Data Storage
We are a California-based website. We may make use of third party services to process data where specified in this document but remain controllers of that data. We will never share or sell your information to a third party. We will only directly transfer your data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.

Retention Policy
We will only retain your data long enough to fulfill our obligations to you, and in any event beyond only for a further six years as permitted by law. In some circumstances, we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Our Cookie policy provides further details on cookie expiry.

Contact: privacy@ecolyst-tracker.com

We make an effort to respond to all legitimate requests within one month of receipt. If your request is complex, or you have made multiple requests, we will contact you to confirm our working deadlines.